Curious by nature · Technical by practice · Team-first leadership

Technical Product Manager &
Software Builder

Curious by nature, I thrive where product, technology, and people meet. I like learning the real workflow behind a problem, solving it with technical depth, and creating healthy, low-ego team environments where people can do their best work.

Product Discovery ERP Migration AI-Enabled Workflows Cloud Systems Cross-Functional Delivery
Professional headshot of Alexander Estrella

About Me

“Curious by nature. Technical by practice. Team-first in how I lead.”

My career started close to real operations: healthcare billing, claims, legal workflows, documentation, customer communication, and the daily pressure of work that has to be accurate. That gave me a practical understanding of how businesses actually run.

I kept following the problems I wanted to understand better, moving deeper into ERP systems, cloud infrastructure, software engineering, cybersecurity, automation, and product strategy.

What I care about most is solving meaningful problems with people. I bring technical depth, but I also care about healthy team dynamics, clear communication, curiosity, and creating an environment where people can succeed without ego getting in the way.

How I Work

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    Stay curious before deciding

    Understand the people, workflow, and constraint before proposing the solution.

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    Balance value, usability, feasibility, viability

    Good product work has to survive reality.

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    Turn ambiguity into execution

    Clear direction, repeatable systems, useful outcomes.

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    Lead without ego

    Create healthy dynamics, remove friction, and help people do stronger work.

Leadership Philosophy

Technology matters, but strong teams matter more. I believe the best work happens when people have context, trust, accountability, and enough psychological safety to think clearly and challenge ideas without ego.

verified_user

Ownership

Give teams clarity, standards, and trust so they can make good decisions without waiting to be told.

psychology

Curiosity

Stay close to customers, workflows, and root causes before turning ideas into features.

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Accountability

Care about outcomes, not ego or busyness. Make delivery reliable, repeatable, and useful.

Career Journey

View web resume →

Aktion Associates

Software Engineer, ERP Migration & AI Strategy · May 2025–Jul 2026

Helped shape reusable ERP migration tooling, AI-enabled workflows, integration strategy, and scalable delivery frameworks for a services organization moving toward software-enabled delivery.

  • Supported several client migrations across 1M+ financial records with zero data-loss outcomes.
  • Reduced manual consultant effort by ~30% through standardized ETL, validation, reconciliation, and reusable automation patterns.
  • Aligned consultants, PMs, leadership, and client teams around architecture, risks, estimates, and delivery approach.

Acumen Information Systems

Technical Consultant, Product Manager & Cloud Systems · Mar 2023–May 2025

Led cross-functional technical work across ERP consulting, cloud hosting, automation, internal tooling, cybersecurity, and productized delivery.

  • Helped productize Acuzure cloud hosting from ~4 clients to 40+ and contributed to $1M+ total hosting revenue.
  • Migrated 20+ clients from on-prem Sage 300 environments into secure Azure-hosted infrastructure.
  • Built internal automation and a cybersecurity awareness/phishing simulation platform, contributing to $500K+ annual consulting and software delivery impact.

Clermont Radiology

PIP Specialist & IT Apprenticeship · Nov 2021–Mar 2023

Co-managed PIP claims, insurance, billing, documentation, HIPAA/HCFA/CPT-driven workflows, and completed hands-on IT support across workstations, troubleshooting, and access.

Dan Newlin Injury Attorneys

Legal Assistant · Jul 2018–Apr 2021

Built a foundation in operations, documentation, insurance workflows, client communication, claims analysis, and high-volume case management.

Universal Studios Hollywood

Event Assistant · Oct 2017–Jun 2018

Supported event operations, guest experience, coordination, safety procedures, and crowd-flow execution in a fast-paced environment.

Tech & Strategy Stack

leaderboard PRODUCT & LEADERSHIP

Product DiscoveryRoadmappingPrioritizationTechnical ScopingStakeholder AlignmentKPIs & Outcomes

account_balance ERP & FINANCE SYSTEMS

Sage 300 CRESage IntacctAcumaticaData MigrationJob CostReconciliation

code SOFTWARE & AUTOMATION

JavaScriptNode.jsReactC#PythonSQL / T-SQLREST APIsETL

cloud CLOUD & INFRASTRUCTURE

Azure VMsAVDWindows ServerSQL ServerVPN / NetworkingMonitoring & RCA

security CYBERSECURITY

CompTIA A+Network+Security+PenTest+CASP+Phishing Simulation

auto_awesome AI & WORKFLOW SYSTEMS

LLM-Enabled WorkflowsMCPPower AutomateReusable IPDelivery Playbooks

Selected Projects

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ERP Migration Tooling

Reusable mapping, validation, ETL, and reconciliation workflows for legacy ERP to SaaS migration delivery.

1M+ financial records · zero data-loss outcomes · ~30% less manual effort

SQLJSONETL
cloud_sync

Acuzure Cloud Hosting

Productized hosted ERP environments, Azure infrastructure standards, client migrations, monitoring, and support workflows.

~4 to 40+ clients · $1M+ total hosting revenue

AzureAVDSage 300
terminal

ATerminal

Open-source, self-hosted browser terminal for secure access to local CLI workflows from desktop or mobile.

Node.js · xterm.js · Socket.IO · PWA · Tailscale-friendly

Node.jsPWACLI
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Azure Tenant Consolidation

Aligned Microsoft/Azure users, DNS, access, infrastructure, and security during a company acquisition.

AzureDNSIdentity
security

Security Awareness Platform

Built internal cybersecurity training and phishing simulation capabilities to reduce external-vendor reliance.

SecurityTrainingAutomation
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ERP Reporting & Financial Workflows

Supported GL, AP, AR, cash management, job cost, payroll, macros, reconciliation, and reporting issue resolution.

ReportingSQLFinance Ops

Top 5 Books That Shaped My Personal & Professional Growth

These books shaped how I think about product, customers, discipline, financial independence, and software craftsmanship.

swipe Scroll for all 5

Empowered

Marty Cagan & Chris Jones

Product teams should solve real customer problems, not just ship features.

Customer Success

Nick Mehta, Dan Steinman & Lincoln Murphy

Long-term value comes from customer outcomes, adoption, and retention.

Mastery

George Leonard

Growth requires patience, practice, and staying committed through plateaus.

Rich Dad Poor Dad

Robert Kiyosaki

Ownership, financial literacy, and asset-building matter over the long term.

Eloquent JavaScript

Marijn Haverbeke

Strong technical foundations improve product and engineering decisions.

Outside of Work

Outside of work, I enjoy traveling with my wife and our dog. I’ve been to 16 countries and love experiencing new cultures, trying new food, meeting people, and seeing new places.

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16 countries

Curiosity through travel

restaurant

New cultures & food

Learning how people live

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With my wife

Shared experiences matter

pets

Dog-friendly life

Adventure stays grounded

Travel keeps me curious.

Great products, like great experiences, start with understanding people.

Let’s Connect

I’m interested in technical product management, enterprise software, ERP platforms, integrations, AI workflow automation, and teams that care about solving meaningful customer problems.